Colour as a signifier.

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Colours have lots of different and sometimes contradictory meanings in society.

Description

Colour is a very powerful tool used in media to engage viewers and add deeper meanings. Nowhere more so than in advertising.

Colours have lots of different and sometimes contradictory meanings in our society.

It depends on the context they are used in and it is important to note that the meanings colour convey are absolutely culturally specific.

Here are some of the most common.